Marketing Executive & Brand Strategist

Alexandra
Chen

Crafting brand narratives that resonate, inspire, and drive meaningful connections.

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Alexandra Chen
About Me

Where Strategy Meets Creativity

With over a decade of experience leading marketing initiatives for Fortune 500 companies and emerging startups alike, I've developed a unique approach that bridges data-driven insights with compelling storytelling.

My philosophy is simple: every brand has a story worth telling. The challenge—and the art—lies in finding the authentic voice that cuts through the noise and creates genuine connections with audiences.

When I'm not crafting campaign strategies, you'll find me exploring contemporary art galleries, practicing calligraphy, or mentoring the next generation of marketing leaders.

— Alexandra

Career Journey

Experience

2021 — Present

Chief Marketing Officer

Luminary Brands Inc.

Leading a team of 45 marketing professionals across brand strategy, digital marketing, and creative services. Increased brand value by 340% through integrated omnichannel campaigns.

2017 — 2021

VP of Marketing

Horizon Tech Solutions

Transformed marketing operations during rapid scale-up phase. Built and executed GTM strategies that contributed to $200M ARR growth.

2014 — 2017

Senior Brand Manager

Global Consumer Goods Co.

Managed $50M annual marketing budget across three flagship brands. Led award-winning rebrand initiative recognized by Cannes Lions.

2011 — 2014

Marketing Manager

Creative Agency Partners

Developed integrated marketing campaigns for diverse client portfolio spanning luxury retail, hospitality, and technology sectors.

Expertise

Skills & Capabilities

Brand Strategy Digital Marketing Content Strategy Marketing Analytics Team Leadership Campaign Management Consumer Insights Go-to-Market Strategy Brand Positioning Creative Direction Stakeholder Management P&L Ownership
Selected Work

Portfolio Highlights

Luminary Rebrand

Luminary Rebrand

Brand Strategy • Visual Identity • Campaign

Data-Driven Campaign

Horizon Launch

Product Launch • Digital Marketing

Leadership Initiative

Global Summit

Event Marketing • Thought Leadership

Tech Campaign

Consumer Connect

Integrated Campaign • Social Strategy

Alexandra doesn't just understand marketing—she understands people. Her ability to translate complex brand narratives into authentic, resonant campaigns is truly remarkable.

— James Morrison, CEO at Luminary Brands

Get In Touch

Let's Create Something
Extraordinary Together

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