🏈 Super Bowl LX • February 8, 2026

EVERY AI AD RANKED

The complete breakdown of AI and tech commercials from the big game. Who won? Who flopped? And why Anthropic just declared war on OpenAI.

📅 February 8, 2026 ⏱️ 5 min read 🤖 9 AI Ads Analyzed

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128M
Viewers
$8M
Per 30-Second Spot
9
AI/Tech Ads

🏆 The Rankings

🥇

Anthropic — Best Overall

"Ads are coming to AI. But not to Claude."

Anthropic spent $8M+ to absolutely roast OpenAI during the Super Bowl. The ad shows an AI assistant suddenly pitching products mid-conversation — a direct shot at ChatGPT's ad integration plans.

Sam Altman called it "dishonest doublespeak." Dario Amodei didn't flinch. The AI wars are officially here.

🍿 Started CEO Beef
🥈

Amazon (Alexa+) — Runner Up

"She's definitely plotting something."

Chris Hemsworth plays a paranoid user convinced Alexa+ is plotting against him. Dark comedy meets product demo — and it actually works. The "AI is going to kill me" trope, but make it entertaining.

😂 Genuinely Funny
🥉

Ramp — Best Nostalgia Play

Kevin's back. And he's got chili.

Brian Baumgartner (Kevin from The Office) using AI to clone himself. Yes, he's carrying a pot of chili. IYKYK. 🍝

📺 Office Fans Rejoice

Svedka — Most Controversial

First "primarily AI-generated" Super Bowl ad.

Fembot and Brobot dancing at a party. The question everyone's asking: Did we just watch the future of advertising... or the death of creative jobs?

⚠️ Controversial

Meta — Best Celeb Lineup

Oakley AI glasses go extreme.

IShowSpeed. Spike Lee. Skydivers. Mountain bikers. People chasing planes. It's basically a GoPro ad, but make it AI.

🌟 Star Power

Google — Most Practical

Nano Banana Pro helps design your home.

Less flashy, more useful. The "boring but effective" play. Image generation for interior design that normal people might actually use.

🏠 Actually Useful

Rippling — Weirdest

Tim Robinson onboards an alien.

Only Tim Robinson could make HR software funny. An alien's first day at work, complete with all the paperwork nightmares.

👽 Absurdist Comedy

Hims & Hers — Best Roast

Longevity bros get called out.

A not-so-subtle jab at Jeff Bezos, Bryan Johnson, and the Silicon Valley longevity obsession. Healthcare, but make it relatable.

💊 Tech Bro Satire

Wix — Honorable Mention

AI builds your website.

Simple premise, clean execution. AI website creation for the masses.

🌐 Straightforward

🔥 HOT TAKES

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